Eaon Pritchard

Cross posted here from my personal blog

One of the key pillars in all schools of Buddhism is the doctrine of impermanence, otherwise known as the theory of instantaneous being.

Buddhist thought says that ‘since the body's energy changes in every consecutive instance of its motion, at every instance the body becomes a different thing’.

In business terms it can be seen in any think… Continue

Clients often find it hard to swallow radical ideas if that's all they get to look at. It can be scary, even if they have the appetite for change. I'm finding this method - which i stumbled across in Ken Hudson's book The Idea Generator -… Continue

A couple of thoughts on so-called 'personal branding'.
You could easily substitute that term with 'self-consciousness'.
This is a negative thing.

Self confidence, however, is a positive. It is not about ego or pride (so prevalent in this biz!) but it comes from doing what you ar… Continue

This is a great article by Jay Rosen around the marketing-in-a-post-messaging-world theme. This is a better articulated version of stuff i'm saying every day.

excerpt:
'But now being a bulk message sender via the media is like the guy in the street trying to get you to take a handbill. He may have motivation for delivering the message, you have none to take it.
They a… Continue